The one of a kind non-stick formula is super hydrating, buttery and buildable. It feels like a lip balm, but performs as a pigmented, super high-shine gloss.

Every shade is carefully formulated with simple and safer ingredients. Unlike other lip glosses, you will want to keep re-applying just for how good it feels.

• * Non-stick formula
• * Creamy
• * No harsh chemicals
• * Vegan and cruelty-free
• * Hydrating
• * Super high shine
• * Light formula
• Simple ingredients
• Paraben-free
• Buildable formula

Prep Your Lips For a Smooth Application!

* Exfoliate your lips with an easy DIY lip scrub:  Mix brown sugar with your favorite oil, (ex: coconut oil, almond or olive oil)- apply to lips, massage and wipe off with a damp cloth.

Make Your Gloss Last Longer!

* Lightly apply a similar tone of lip liner to create an outline for your gloss. Blend it towards the inside of your lips to get rid of any harsh lines and apply gloss. The color and shine will last longer with this base.

Create Fuller Looking Lips!

* Before applying your gloss, scrub your lips with a wet toothbrush. This creates blood flow through your lips, thus naturally plumping them before your gloss application. 

Why is “vegan, cruelty-free” lip gloss with safer ingredients important?

It's important to have simple and safer ingredients, because your lips absorb any products you put on them! Also, vegan and cruelty-free is important because we refuse to test on animals.

What are the ingredients in Formless Beauty lip gloss?

Our lip glosses are made from the most natural ingredients including Shea Helianthus Annuss (Sunflower) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii (Shea) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis, Roman Anthemis Nobilis (Chamomile) Extract, Citrus Grandis (Grapefruit) Seed Extract, May Contain: Red #6, #7,#27, Mica, Iron Oxides

*Ingredients List for Radiance Gloss: Cocas Nucitera (Coconut Oil, Polyisabutone, Oaokerite, Tocophery1 Acetate (Vitamin E), Aloe Bartadensis Loat (Aise Vera), Iron Oxides C1 77491, 77492, 77499

Does the lip gloss have a sticky consistency?

No. It's the perfect consistency to keep your lips moist and shiny. Is there a scent/flavor to the lip glosses? No. There are no scents or flavors in order to keep ingredients as pure as possible.

Is the lip gloss hypoallergenic?

Yes! Every ingredient is gluten free, paraben free, and hypoallergenic, but you can check our ingredient list above to ensure you don't have any sensitivities to certain ingredients.

Pure Ingredients.
Pure Intentions.

Jojoba Seed Oil: Rich in Vitamin E, Zinc, Fatty acids, and Vitamin B-Complex to nourish and moisturize lips. It absorbs quickly, locks in moisture, and protects from the elements.

Aloe: Moisturizes, prevents aging and boosts healing. Aloe is also full of vitamins and minerals, and works to bind moisture in the skin and plump! It leaves your lips feeling silky, smooth and super hydrated.

Grapefruit Seed Extract: Acts as a natural preservative, because it contains antibacterial, antimicrobial, anti-fungal and antiviral properties, so it can prevent the growth of any of these harmful microorganisms. As a bonus, grapefruit is also rich in antioxidants, vitamins and nutrients that protect the skin and promote cellular health.